If you are completely new to SEO and internet marketing, my suggestion is to join the Content Marketing track. Here, you will learn to build sales funnels and drive revenue using audio, video, and written content.
Local Small Business
Local business owners and managers in the audience will want to stick with the Local Small Business track. This series of presentations will help you understand how to target local customers using content, ads, and local SEO. Even if you plan to hire someone to take care of this for you, knowing the basics will help you vet applicants.
Advanced Agency Discussions
Don’t feel left out if you’re a technical SEO or agency owner. The Advanced Agency Discussions will be lead by agency owners, managers, and technical SEOs eager to take a deep dive into online marketing.