Karl Sakas helps digital marketing agencies grow profitably, without the usual growing pains. He founded and runs an online community with 1,400+ agencies in nearly 50 countries. As president of global consulting firm Sakas & Company, Karl has advised agencies on 6 continents about operations, strategy, and leadership. He is the author of “The In-Demand Marketing Agency” and has written 150+ articles on agency management. When he’s not helping clients, Karl serves as President-Elect at Triangle AMA and volunteers as a bartender on a 1930s railroad car. Get a free copy of his eBook “Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable” when you sign up for his email newsletter at this link.
Clients: An Owner’s Manual for Marketers
Agencies wouldn’t exist without clients, yet many agency people struggle with client relationships. You might be scared of your clients, but they’re just as scared of you—scared of making the wrong choices, of wasting money, of looking bad to their boss. During this panel about client service in marketing, we’ll answer questions like: What should you do when a client won’t pay your proposed price? How do you get away from being see as an “order taker”? Is there a way to deliver bad news without getting fired?
About Karl Sakas
Karl helps digital agencies grow without the usual growing pains, with results on six continents.
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Company: Sakas & Company
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