We spend all year talking about how to get better at SEO and all aspects of online visibility – but how do you measure success?
This month we’ll get into the nitty-gritty of how to set goals and then track yourself in a way that you can actually see tangible results from.
This month we are lucky to have two of the best guys in the business with us to share their secrets.
Brian LaFrance is the CMO at Authority Labs
Brian has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO.
Marty Martin is the Managing Partner at Adapt Partners
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Authority Labs helps you gain an understanding of how search engines are displaying your brand over time.
COCG (no longer Click Optimize) can make your site stand out from the white noise.
Elon Master of Arts in Interactive Media is where tomorrow’s digital professionals are being trained today.
Learn how to do it right, even if it’s hard. The purpose of any business is to be the absolute solution to the need they are filling.
Join Heather Kilcrease and Amber Frazier-Finkelstein as they explain away the mysteries of creating content that connects in a way that drives your business.
SEO Optimization should not be the only formula for your success. While technical optimization is useful – it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it’s “selling”.
Although, there is no formula for optimized content. There are verifiable ways to shine.Continue reading
He also covered how deeply integrated its’ become in all of Google, why Google considers it a smashing success even if pundits don’t, where it fits into Google’s plans for the semantic search age, and most importantly, how marketers and businesses can take advantage to increase their reach and visibility.Continue reading
WordPress is one of the most popular platforms on the planet. It’s grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence.
We were lucky to have Kelly Phillips leading the session. Kelly is the CEO of Boost Interactive Media and the creator of WP Plugin Coach, helping you hit it out of the park with your WordPress Website. Kelly offers live and online classes on WordPress and other related topics through WP Plugin Coach and Wake Tech.
This year, time spent with digital media will surpass TV viewing time. At the center of that trend is the rise in online video watching.
Co-organizer and HOA director Frank Jones is the Southern Coordinator for Wikipedia. He’s heading off to Europe this summer so we needed to extract all of his knowledge ASAP.
Find out how the power and promise of structured data. It’s the future of the web and if you’re not riding this wave you will be left behind.
This session will be fairly nerdy, but even if you have never looked at HTML before you need to know it – it’s that important.
We were super excited to have AJ Kohn and David Amerland leading the discussion.
Each January we encourage people who are scared of SEO and Internet Marketing to join us for our introduction to search engine optimization.
We focus on just the main things that you should be aware of when you are starting from zero. If you just started a site or have ever wondered how to appear higher up in the search results, this is for you.Continue reading