Category Archives for "Events"

Mautic Open Source Marketing Automation

David Hurley is a co-founder of Mautic, an open source marketing automation platform that is rapidly gaining popularity.

Mautic Open Source Marketing Automation with David Hurley

 

If you’re familiar with the way that WordPress is setup, Mautic has a similar structure. There’s the Mautic.org version of the project which develops the core open source platform. In addition, you have theMautic.com version of Mautic which offers a free hosted version and premium upgrades. Also, there is a growing marketplace of theme, plugin, and support providers available to help your business take Mautic to the next level.

It’s possible to replace your MailChimp ($9/mo) and LeadPages ($25/mo) with the free version of Mautic.

If you want to upgrade to the unlimited package with Mautic, that will only cost you $120/year.

Now, before you start thinking this is a push for a freemium product. Keep in mind that Mautic is open source and you could always install the software on your own server for free (well, you have to pay for the server and IT person).

Mautic offers marketing automation comparable to:

  • Marketo – $1,195 per month
  • HubSpot – $200 per month ($600 setup fee)
  • Pardot – $1,000 per month
  • Act-On – $600 per month
  • SalesFusion – $950 per month

Since Mautic is poised to disrupt the marketing automation industry, it’s important that the Raleigh SEO Meetup take the time to learn about how this platform can impact our businesses – and clients.

Did I mention there is a white label version and an agency version of Mautic planned to be launched early in 2016?

This presentation will have as much to offer agencies as it will educate new internet marketers.

Watch The Replay

Rand Fishkin’s Review Of 2015 Ranking Factors

As the year draws to a close, Rand Fishkin will share his insights about how Google’s rankings operate. Going into 2016, you can bet the ranking factors that worked in 2015 will play a role in the new year.

  • Does Google prefer longer articles, or shorter posts?
  • Can linking out to other sites improve the rank for pages on your site?
  • You may be surprised to find that ranking factors actually very by industry.

This is a new presentation that was just published in October and the Raleigh SEO Meetup is one of the first venues where this data will be shared.

Feel free to review the slides in advance and have your questions ready.

Search Ranking Factors in 2015

Food Sponsor

This month, our food sponsor is Consultwebs. You will notice they are also one of our Silver sponsors and a long-time supporter of the Raleigh SEO Meetup. If you know a lawyer looking to get more clients from their website, Consultwebs is the only contact you need to share.

It’s official, thanks to our food sponsor, we will have hors d’oeuvres catered by Relish Cafe & Bar. This includes their famous Pimento Cheese & Crackers, Salsa Flight, Pimento Cheese Deviled Eggs, and Boiled Peanut Hummus.

Venue Sponsor

This month, our meeting will be hosted at The Frontier thanks to Oak City Technology.

Drinks Sponsor

Reunion Marketing wanted to buy Rand a drink while he’s in Raleigh, so they also bought all the drinks for this event. As a last-minute addition, we now have a drink sponsor which is helping us feature local craft cider from Bull City Ciderworks.

Watch The Replay

SEO Essentials – Building A Strong Foundation

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

– Michael Jordan

Let’s take a moment to return to some SEO basics and make sure we have the right technique – so we don’t get good at doing SEO the wrong way.

This meeting will focus on SEO fundamentals so our pages will rise through the SERPs.Continue reading

Create the Ultimate SEO Toolbelt

They say tools make the man, but with so many SEO tools out there how does one know what to pick? Let TheeDesign‘s Cole Watts and Coalmarch‘s Lee Kennedy help you pick the ones you should be using today.

Cole and Lee lead the marketing departments at their respective agencies and know that it can be easy to fall in love with the next shiny object. But they know that a shiny object doesn’t always bring results. Show up and find out what tools they use on a daily basis and what tools that you need to stay away from.

Watch The Replay

When SEO Doesn’t Matter – and how to still win

When Phil Buckley said he’d like to give a talk on something like, “Organic SEO Means Never Having To Think About SEO Again”, I thought this is exactly the kind of topic the Raleigh SEO Meetup looks for.

About 9 months ago, Phil walked away from the active SEO world. He’s now the Communications Director for a fast growing SaaS company in Cary, PrecisionLender. The catch is that the target audience for PrecisionLender isn’t normally searching for them or the solution they provide. So how do you reach an audience like that?Continue reading

Local SEO For The Small Business Owner

Over 50% of search queries have local intent. Local search has become one of the most important aspects of search engine optimization for small and medium sized businesses.

Local SEO is the process of optimizing a business for specific products or services in a specific location. This month we’ll get into the details of how to succeed with a local SEO strategy. Whether you have a single location or multiple locations, a local SEO strategy will help you bring in additional customers. Continue reading

Mobilegeddon: The Aftermath of Google’s Mobile Friendly Algorithm

Google’s Mobile-Friendly update, more commonly known as Mobilegeddon, rolled out on April 21st, 2015. There was a lot of hype about the devastation this update could have on businesses that were not prepared.

Now, looking back, I’ve presented a review of the news headlines and quotes leading up to, during, and after Mobilegeddon. It seems this update has had a minimal immediate impact on search results.Continue reading

Confessions of the SEO Marketers

Ever wondered what secretes SEO marketers are keeping to themselves?

Kieran asked the same questions of several top SEO marketers and received some very insightful answers. She sent them all an email asking:

• What SEO tactic that everyone loves is actually worthless?

• What controversial SEO tactic do you think is truly valuable?

• Currently, what’s the biggest SEO myth?

We’re going to explore some of the themes from their replies and dive into ways you can use this information to improve the ROI on your SEO.Continue reading

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mautic is open source marketing automation