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The Technical SEO Renaissance with Mike King of iPullRank

Learn why technical SEO is more important than ever, and why SEOs need to truly understand JavaScript and its impacts. Crawling has changed, and our tools need to change with it. Case studies will be used to demonstrate the impact on how just the technical items can still have a dramatic impact.

Do you have questions about content strategy, marketing automation, SEO, and using data to inform your marketing decisions?

Join us to learn from one of the best data-driven marketers in the country.

Mike King

Mike is the founder and managing director of iPullRank, a digital marketing agency focused on Content Strategy, Solutions Architecture, Marketing Automation, SEO, Social Media, Measurement, and Optimization. He is based in New York City, but he travels the country speaking at events like Internet Summit.

Watch the full Replay of this Meetup

Introduction to SEO, Who can you trust?

In our first Meetup of the year, we met at Milton’s Pizza to hear these two remarkable people

Jake Bohall is the Vice President of Hive Digital and an instructor for Fortis College through ASPE, leading their Search Engine Optimization Boot Camp course. Jake is recognized as an online columnist, entrepreneur, and serves as a board member of an educational non-profit. His near-decade of experience in these diverse areas make him often sought-after to speak on topics of entrepreneurship, education, and web-based marketing strategies.

Phil is the Director of Technical SEO at Adapt. He has been working on the web since the late 1990’s doing everything from web development and system administration. He found his true calling about ten years ago when he started to move from web development to online marketing. Phil has worked for multi-million dollar e-commerce websites, SaaS software companies, advertising agencies and even other SEO agencies.

Getting started with SEO

Did you know that more than two million blog posts are published every day?

This means that more than one thousand people have posted their blog post since you started to read this.

These days, when content publishing has become so massive, it is necessary to stand out; it’s a priority.

SEO techniques give you visibility among the sea of content that has become the web nowadays.

First of all, we need to define what SEO even means, sure it stands for Search Engine Optimization, but we need to know what is being optimized.

It’s not only the images, or the design, or even the links… you need to optimize all of these aspects, but not only that.

It is the process of optimizing your content to be in the top results after a search of a particular keyword is performed online.

In simple English: SEO is about making sure that if someone introduces a set of keywords such as “Gluten free pasta,” and if you have a gluten free pasta business, your content appears in the top results.

You could check out the Wikipedia’s definition of SEO for deeper information

Who can you trust?

You can trust the Raleigh SEO Meetup, so join us!

One of the most important things out there is trust, and who you can trust; there are plenty of techniques known as Black Hat SEO which are aggressive strategies that focus not on a human audience but the search engines, and frequently don’t obey search engines guidelines.

Among the techniques that might be used for a Black Hat SEO strategy, we could find keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the web page entirely after it has been ranked by search engines).

This kind of strategy might lead you to a quick financial return, but in the long term it would end up with your website being banned from search engines, leaving you without traffic. So if you think that this is the way, you should think twice before using Black Hat techniques.

What is Machine Learning?

This concept is pretty important because it’s all about non-explicit programming, the computer explores, studies, and constructs an algorithm that it can learn from to make predictions based on data.

Being such an important part of the future of SEO strategies, machine learning is something you can expect to make Black Hat techniques increasingly difficult. Check out Wikipedia’s definition of Machine Learning to get more insights.

Here’s an important definition: Mobile First

When we refer to Mobile First we are talking about a mobile UX Design by implementing responsive JavaScript, it’s possible to tell websites to adapt to whatever device a person is using to view a website. Want to know more about mobile-first UX design?

Which direction is Google taking?

You have probably noticed the direct answers offered by Google for various search queries. As an example, take a moment and type “miles to feet” into Google. The result is not only a direct answer, 5280 feet in 1 mile – but also a conversion calculator built into the top of the results page. Think about the Star Trek computer and the number of people that carry a smartphone in their pocket, making those mobile devices into Star Trek computers is probably not far from what Google envisions for the future.

What should you do now with SEO strategies?

The best strategy is to join the Raleigh SEO Meetup

Make sure that your strategy follows the following aspects:

Additional important in SEO strategies

These are also important, but there’s no need to rush it. Take your time to implement the following aspects:

Recommended reading for your SEO strategy:

This being said, and after all this explanation you should go and read the following:

 

Check out the slides of this Raleigh SEO Meetup

Optimizing Your WordPress Site to be Findable, Future-Proof and Fast

WordPress is growing

WordPress has grown to be the largest self-hosted blogging tool in the world. There are about 75 million sites running on WordPress (about 20% of all sites on the web).

If your is one of them, then you can stand out or be one of the millions being ignored.

This Meetup covered 19 things that you need to know about to get your website to the next level. Basic functionality, how to keep it streamlined, what plug-ins are worth it and which ones will kill you, adding Google Analytics or Tag Manager code without yet another plug-in, how to increase visibility, using hooks and choosing a theme that makes sense.

Phil Buckley

 

 

Phil Buckley is a self-taught web technologist from way back in the 1990’s. He learned to love search engine optimization, social media and digital strategy over the last 15 years.

His blogging insights on how to save the newspaper industry were noticed by the Nieman Journalism Lab at Harvard University but never by the newspaper company he was working at.

Phil’s super power is the ability to make the über-geek jabber understandable to mere mortals and to explain marketing speak in binary code.

He organized the country’s most successful SEO Meetup in Raleigh, NC. For five years and started the Digital Marketing for Business conference in 2013. Today, you can find Phil working as the Director of Technical SEO at Adapt.

Watch the full replay of Optimizing Your WordPress SiteOptimizing Your WordPress Site to be Findable, Future-Proof and Fast Meetup

Google RankBrain Artificial Intelligence – Next Generation Semantic Search

From the 10 Blue Links to RankBrain and Beyond

If you want to know what RankBrain and artificial intelligence means to the future of search, then you need to look no further than the history of Google and the evolution of search engine optimization including the purpose of those ever-changing algorithms.

Bob Misita

 

 

 

 

 

 

 

 

 

Co-founder of LeadsNearby, Bob takes us through the origins of search, the business of SEO and today’s need for instant answers.

Bob provide us an overview of how artificial intelligence tools such as RankBrain impact search today and how it is likely to revolutionize the industry in years to come.

Watch the full Google Rankbrain AI Meetup by Bob Misita

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