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Author Archives: SEO Bot

Creating the Right Content to Connect

Learn how to do it right, even if it’s hard. The purpose of any business is to be the absolute solution to the need they are filling.

Join Heather Kilcrease and Amber Frazier-Finkelstein as they explain away the mysteries of creating content that connects in a way that drives your business.

SEO Optimization should not be the only formula for your success. While technical optimization is useful – it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it’s “selling”.
Although, there is no formula for optimized content. There are verifiable ways to shine.Continue reading

Google+, Life, the Universe and Everything (Google)

Mark Traphagen from Stone Temple Consulting covered the maturing of Google’s social vision as G+ enters its fourth year.Mark Traphagen

He also covered how deeply integrated its’ become in all of Google, why Google considers it a smashing success even if pundits don’t, where it fits into Google’s plans for the semantic search age, and most importantly, how marketers and businesses can take advantage to increase their reach and visibility.Continue reading

Essential SEO for WordPress and Bloggers

Kelly Phillips

Kelly Phillips

WordPress is one of the most popular platforms on the planet. It’s grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence.

We were lucky to have Kelly Phillips leading the session. Kelly is the CEO of Boost Interactive Media and the creator of WP Plugin Coach, helping you hit it out of the park with your WordPress Website. Kelly offers live and online classes on WordPress and other related topics through WP Plugin Coach and Wake Tech.
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Wikipedia for Business

Frank C. JonesIf you have always wanted to understand how Wikipedia works and how you can use it to your advantage then this is for you.

Co-organizer and HOA director Frank Jones is the Southern Coordinator for Wikipedia. He’s heading off to Europe this summer so we needed to extract all of his knowledge ASAP.
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Structured Data, Schema & Other Delights

Find out how the power and promise of structured data. It’s the future of the web and if you’re not riding this wave you will be left behind.

This session will be fairly nerdy, but even if you have never looked at HTML before you need to know it – it’s that important.

We were super excited to have AJ Kohn and David Amerland leading the discussion.
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2014 SEO Basics

Each January we encourage people who are scared of SEO and Internet Marketing to join us for our introduction to search engine optimization.

We focus on just the main things that you should be aware of when you are starting from zero. If you just started a site or have ever wondered how to appear higher up in the search results, this is for you.Continue reading

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