Take a moment and think about how you want to be perceived.
• What do you want to be known for?
• What subjects do you want to own?
We spend a lot of time focusing on how we want our brands to be found online but the most important brand is your own!Continue reading
Google’s Mobile-Friendly update, more commonly known as Mobilegeddon, rolled out on April 21st, 2015. There was a lot of hype about the devastation this update could have on businesses that were not prepared.
Now, looking back, I’ve presented a review of the news headlines and quotes leading up to, during, and after Mobilegeddon. It seems this update has had a minimal immediate impact on search results.Continue reading
Is Google taking your best information and putting it right on the search results page, bypassing the crucial step of sending traffic to your site?
Even if this isn’t happening to you right now, it has begun happening to a growing number of websites.Continue reading
Ever wondered what secretes SEO marketers are keeping to themselves?
Kieran asked the same questions of several top SEO marketers and received some very insightful answers. She sent them all an email asking:
• What SEO tactic that everyone loves is actually worthless?
• What controversial SEO tactic do you think is truly valuable?
• Currently, what’s the biggest SEO myth?
We’re going to explore some of the themes from their replies and dive into ways you can use this information to improve the ROI on your SEO.Continue reading
There is a lot of power hidden under the hood of Google Sheets to make you more efficient in everyday tasks as an SEO. I will share a few simple tips that I have picked up over the years as well as some useful tools that I have developed in Google Sheets. If you are a die-hard Excel user, hear me out.
We spend all year talking about how to get better at SEO and all aspects of online visibility – but how do you measure success?
This month we’ll get into the nitty-gritty of how to set goals and then track yourself in a way that you can actually see tangible results from.
This month we are lucky to have two of the best guys in the business with us to share their secrets.
Brian LaFrance is the CMO at Authority Labs
Brian has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO.
Marty Martin is the Managing Partner at Adapt Partners
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Adapt Partners – No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.
Authority Labs helps you gain an understanding of how search engines are displaying your brand over time.
COCG (no longer Click Optimize) can make your site stand out from the white noise.
Elon Master of Arts in Interactive Media is where tomorrow’s digital professionals are being trained today.
Learn how to do it right, even if it’s hard. The purpose of any business is to be the absolute solution to the need they are filling.
Join Heather Kilcrease and Amber Frazier-Finkelstein as they explain away the mysteries of creating content that connects in a way that drives your business.
SEO Optimization should not be the only formula for your success. While technical optimization is useful – it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it’s “selling”.
Although, there is no formula for optimized content. There are verifiable ways to shine.Continue reading
He also covered how deeply integrated its’ become in all of Google, why Google considers it a smashing success even if pundits don’t, where it fits into Google’s plans for the semantic search age, and most importantly, how marketers and businesses can take advantage to increase their reach and visibility.Continue reading
WordPress is one of the most popular platforms on the planet. It’s grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence.
We were lucky to have Kelly Phillips leading the session. Kelly is the CEO of Boost Interactive Media and the creator of WP Plugin Coach, helping you hit it out of the park with your WordPress Website. Kelly offers live and online classes on WordPress and other related topics through WP Plugin Coach and Wake Tech.