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Author Archives: SEO Bot

SEO Essentials – Building A Strong Foundation

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

– Michael Jordan

Let’s take a moment to return to some SEO basics and make sure we have the right technique – so we don’t get good at doing SEO the wrong way.

This meeting will focus on SEO fundamentals so our pages will rise through the SERPs.Continue reading

Create the Ultimate SEO Toolbelt

They say tools make the man, but with so many SEO tools out there how does one know what to pick? Let TheeDesign‘s Cole Watts and Coalmarch‘s Lee Kennedy help you pick the ones you should be using today.

Cole and Lee lead the marketing departments at their respective agencies and know that it can be easy to fall in love with the next shiny object. But they know that a shiny object doesn’t always bring results. Show up and find out what tools they use on a daily basis and what tools that you need to stay away from.

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When SEO Doesn’t Matter – and how to still win

When Phil Buckley said he’d like to give a talk on something like, “Organic SEO Means Never Having To Think About SEO Again”, I thought this is exactly the kind of topic the Raleigh SEO Meetup looks for.

About 9 months ago, Phil walked away from the active SEO world. He’s now the Communications Director for a fast growing SaaS company in Cary, PrecisionLender. The catch is that the target audience for PrecisionLender isn’t normally searching for them or the solution they provide. So how do you reach an audience like that?Continue reading

Local SEO For The Small Business Owner

Over 50% of search queries have local intent. Local search has become one of the most important aspects of search engine optimization for small and medium sized businesses.

Local SEO is the process of optimizing a business for specific products or services in a specific location. This month we’ll get into the details of how to succeed with a local SEO strategy. Whether you have a single location or multiple locations, a local SEO strategy will help you bring in additional customers. Continue reading

Mobilegeddon: The Aftermath of Google’s Mobile Friendly Algorithm

Google’s Mobile-Friendly update, more commonly known as Mobilegeddon, rolled out on April 21st, 2015. There was a lot of hype about the devastation this update could have on businesses that were not prepared.

Now, looking back, I’ve presented a review of the news headlines and quotes leading up to, during, and after Mobilegeddon. It seems this update has had a minimal immediate impact on search results.Continue reading

Confessions of the SEO Marketers

Ever wondered what secretes SEO marketers are keeping to themselves?

Kieran asked the same questions of several top SEO marketers and received some very insightful answers. She sent them all an email asking:

• What SEO tactic that everyone loves is actually worthless?

• What controversial SEO tactic do you think is truly valuable?

• Currently, what’s the biggest SEO myth?

We’re going to explore some of the themes from their replies and dive into ways you can use this information to improve the ROI on your SEO.Continue reading

How To Measure Your SEO Success

We spend all year talking about how to get better at SEO and all aspects of online visibility – but how do you measure success?

This month we’ll get into the nitty-gritty of how to set goals and then track yourself in a way that you can actually see tangible results from.

This month we are lucky to have two of the best guys in the business with us to share their secrets.

Brian LaFrance is the CMO at Authority Labs

Brian has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO.

Marty Martin is the Managing Partner at Adapt Partners

 

marty-webMarty has been working in the search industry since 2003 and specializes in technical SEO and the Magento and WordPress platforms.

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