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Deep Dive Into Performance – Understanding Analytics & Conversion Metrics

You’ve used the latest SEO technique to build the most search engine friendly site around. How do you know that it’s successful?

You can measure revenue, traffic, phone calls, form fills and downloads, but you need to put all of that information together to understand what your online marketing spend has produced. Going from your spend to your earnings is more than a one-step process.

Mark Sherwin and Greg Shadik take a deep dive into conversion funnels, analytics, and metrics, so you get a complete picture of how well you’re performing actually.

Mark Sherwin

 

 

Co-founder of LeadsNearby@surewins is president of client solutions for the full-service digital marketing agency. Mark has more than 17 years of experience in both online and traditional marketing.

Using his strong marketing background, he has developed effective interactive marketing campaigns including paid search, affiliate marketing, SEO campaigns and more.

Mark specializes in implementing programs that achieve high results and deliver a high return on investment.

Greg Shadik

He is LeadsNearby’s Customer Success Manager and Certified Google AdWords Specialist. He stays abreast of what Google looks for in SEO, PPC, Social Media and Digital Marketing Content.

Greg uses this information to optimize both paid search and organic search efforts for LeadsNearby’s local service clients. His specialty is analyzing results and adjusting interactive elements to improve ROI.

Watch the full replay of Deep Dive Into Performance – Understanding Analytics & Conversion Metrics Meetup

Google’s Top 3 Ranking Factors: Content, Links & RankBrain

For several years now, Google has said that it uses more than 200 signals to rank pages. Many of them have more than 50 variations within a single factor.

It’s rare that Google confirms any of the factors, but in the past year, they have confirmed the top 3 ranking factors.

Last year Google confirmed RankBrain was the third most important ranking factor, but Google refused to say what the first two were.

That is until earlier this year when Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content.

JR Oakes and Patrick Stox will break down some of the things that Google may be looking for with regards to content, links, and RankBrain and tell you what you need to know about each.

JR Oakes

JR Oakes is the Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally.

He is in charge of developing and managing the company’s comprehensive approach to search marketing strategy for their clients.

In this role, JR analyzes and adapts strategy to address the constantly changing factors that affect online visibility.

He leverages data analysis, testing, and SEO / development best practices to help the team provide more value to their clients.

He is also one of the co-organizers of the Raleigh SEO Meetup, a Search Engine Land author, and is a member of several SEO groups around the country.

Patrick Stox

Patrick Stox is a Technical SEO Specialist for IBM and one of your organizers for the Raleigh SEO Meetup.

He’s also an author for industry blogs such as Search Engine Land, Marketing Land, and Search Engine Journal. Patrick speaks at major search conferences and has spoken at both SMX Advanced and SMX West this year.

You can watch a replay of the Meetup Google’s Top 3 Ranking Factors: Content, Links & RankBrain

Today’s PR

Traditional PR is all about 3rd party validation. In today’s integrated marketing web, PR is more important than ever to validate your company and its products via tangible social proof, high-value earned links and credibility.

Learn the basics of traditional PR, best practices for interaction with busy media, and how you can leverage others to tell your brand story.

Speaker Bio

Molly McKinley

I’m a senior public relations and integrated marketing strategist with over 16 years of experience launching new products and brands.

In addition, I have a traditional PR agency background that has crossed over into all things digital– from SEO and link building to using data to understand how the web meets business and marketing goals.

I’m also passionate about finding relevant and creative ways to share stories that resonate and connect with each target audience via the most appropriate outlets.

Due to my agency background, I love managing external agencies. Therefore I can serve as the bridge between the PR, search, creative, marketing and analytics teams to ensure consistency and deliver measurable results.

 

For The Love Of SEO with Jenny Halasz

Contrary to popular belief, Phil Buckley, SEO is not dead.

In fact, Jenny Halasz will be sharing a bevy of reasons we should all love SEO again. Join us to geek out about some data, statistics, and advanced technical issues that will make you feel the love this close to Valentine’s Day.

Don’t forget to complete the annual member survey. This is how you have a voice in selecting speakers, topics, and events – and it takes less than 5 minutes.

Open to all skill levels. From the SEO newbie to the seasoned technical SEO, you will learn something from this talk.

If you have been frustrated with Google’s myriad updates, doublespeak and continually having to prove your value and relevance as an SEO – this is one event you don’t want to miss.

Learn why SEO isn’t going anywhere, will always be a vital part of marketing, and maybe even get a little inspired to love SEO again.

Jenny Halasz is the President of an online marketing consulting company offering SEO, PPC, and Web Design services. She’s been in search since 2000 and focuses on long-term strategies, intuitive user experience, and successful customer acquisition. She occasionally offers her personal insights on her blog, JLH Marketing, or on Search Engine Land and Marketing Land.

She has spoken at most of the major search conferences, written for most of the major publications, including Search Engine Land, and held virtually every position possible in the industry, from in-house search coordinator to agency executive. Jenny prides herself on cutting through the fat to get to the meat of a problem and the source of the solution.

Thanks to our sponsor, ROI Revolution

 

For the love of SEO

Click here to replay

Mautic Open Source Marketing Automation

David Hurley is a co-founder of Mautic, an open source marketing automation platform that is rapidly gaining popularity.

Mautic Open Source Marketing Automation with David Hurley

 

If you’re familiar with the way that WordPress is setup, Mautic has a similar structure. There’s the Mautic.org version of the project which develops the core open source platform. In addition, you have theMautic.com version of Mautic which offers a free hosted version and premium upgrades. Also, there is a growing marketplace of theme, plugin, and support providers available to help your business take Mautic to the next level.

It’s possible to replace your MailChimp ($9/mo) and LeadPages ($25/mo) with the free version of Mautic.

If you want to upgrade to the unlimited package with Mautic, that will only cost you $120/year.

Now, before you start thinking this is a push for a freemium product. Keep in mind that Mautic is open source and you could always install the software on your own server for free (well, you have to pay for the server and IT person).

Mautic offers marketing automation comparable to:

  • Marketo – $1,195 per month
  • HubSpot – $200 per month ($600 setup fee)
  • Pardot – $1,000 per month
  • Act-On – $600 per month
  • SalesFusion – $950 per month

Since Mautic is poised to disrupt the marketing automation industry, it’s important that the Raleigh SEO Meetup take the time to learn about how this platform can impact our businesses – and clients.

Did I mention there is a white label version and an agency version of Mautic planned to be launched early in 2016?

This presentation will have as much to offer agencies as it will educate new internet marketers.

Watch The Replay

Rand Fishkin’s Review Of 2015 Ranking Factors

As the year draws to a close, Rand Fishkin will share his insights about how Google’s rankings operate. Going into 2016, you can bet the ranking factors that worked in 2015 will play a role in the new year.

  • Does Google prefer longer articles, or shorter posts?
  • Can linking out to other sites improve the rank for pages on your site?
  • You may be surprised to find that ranking factors actually very by industry.

This is a new presentation that was just published in October and the Raleigh SEO Meetup is one of the first venues where this data will be shared.

Feel free to review the slides in advance and have your questions ready.

Search Ranking Factors in 2015

Food Sponsor

This month, our food sponsor is Consultwebs. You will notice they are also one of our Silver sponsors and a long-time supporter of the Raleigh SEO Meetup. If you know a lawyer looking to get more clients from their website, Consultwebs is the only contact you need to share.

It’s official, thanks to our food sponsor, we will have hors d’oeuvres catered by Relish Cafe & Bar. This includes their famous Pimento Cheese & Crackers, Salsa Flight, Pimento Cheese Deviled Eggs, and Boiled Peanut Hummus.

Venue Sponsor

This month, our meeting will be hosted at The Frontier thanks to Oak City Technology.

Drinks Sponsor

Reunion Marketing wanted to buy Rand a drink while he’s in Raleigh, so they also bought all the drinks for this event. As a last-minute addition, we now have a drink sponsor which is helping us feature local craft cider from Bull City Ciderworks.

Watch The Replay

SEO Essentials – Building A Strong Foundation

“You can practice shooting eight hours a day, but if your technique is wrong, then all you become is very good at shooting the wrong way. Get the fundamentals down and the level of everything you do will rise.”

– Michael Jordan

Let’s take a moment to return to some SEO basics and make sure we have the right technique – so we don’t get good at doing SEO the wrong way.

This meeting will focus on SEO fundamentals so our pages will rise through the SERPs.Continue reading

Create the Ultimate SEO Toolbelt

They say tools make the man, but with so many SEO tools out there how does one know what to pick? Let TheeDesign‘s Cole Watts and Coalmarch‘s Lee Kennedy help you pick the ones you should be using today.

Cole and Lee lead the marketing departments at their respective agencies and know that it can be easy to fall in love with the next shiny object. But they know that a shiny object doesn’t always bring results. Show up and find out what tools they use on a daily basis and what tools that you need to stay away from.

Watch The Replay

When SEO Doesn’t Matter – and how to still win

When Phil Buckley said he’d like to give a talk on something like, “Organic SEO Means Never Having To Think About SEO Again”, I thought this is exactly the kind of topic the Raleigh SEO Meetup looks for.

About 9 months ago, Phil walked away from the active SEO world. He’s now the Communications Director for a fast growing SaaS company in Cary, PrecisionLender. The catch is that the target audience for PrecisionLender isn’t normally searching for them or the solution they provide. So how do you reach an audience like that?Continue reading

Local SEO For The Small Business Owner

Over 50% of search queries have local intent. Local search has become one of the most important aspects of search engine optimization for small and medium sized businesses.

Local SEO is the process of optimizing a business for specific products or services in a specific location. This month we’ll get into the details of how to succeed with a local SEO strategy. Whether you have a single location or multiple locations, a local SEO strategy will help you bring in additional customers. Continue reading

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