Archive
Monthly Archives: October 2014

How To Measure Your SEO Success

We spend all year talking about how to get better at SEO and all aspects of online visibility – but how do you measure success?

This month we’ll get into the nitty-gritty of how to set goals and then track yourself in a way that you can actually see tangible results from.

This month we are lucky to have two of the best guys in the business with us to share their secrets.

Brian LaFrance is the CMO at Authority Labs

Brian has worked in various aspect of the SEO and affiliate marketing industry since 2001. In the past, he has been a designer, developer, CTO, and SEO.

Marty Martin is the Managing Partner at Adapt Partners

 

marty-webMarty has been working in the search industry since 2003 and specializes in technical SEO and the Magento and WordPress platforms.

Thank you to the awesome sponsors who make all this possible.

Our Gold Level Sponsor

Adapt Partners – No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.

Venue Sponsor

Authority Labs helps you gain an understanding of how search engines are displaying your brand over time.

Silver Sponsors

COCG (no longer Click Optimize) can make your site stand out from the white noise.

Elon Master of Arts in Interactive Media is where tomorrow’s digital professionals are being trained today.

Watch The Replay

Creating the Right Content to Connect

Learn how to do it right, even if it’s hard. The purpose of any business is to be the absolute solution to the need they are filling.

Join Heather Kilcrease and Amber Frazier-Finkelstein as they explain away the mysteries of creating content that connects in a way that drives your business.

SEO Optimization should not be the only formula for your success. While technical optimization is useful – it can also temperamental. Real content optimization (informational content) creates faith and trust in your brand. Successful content revolves around the passion of what you do and the solutions your company offers, not what’s it’s “selling”.
Although, there is no formula for optimized content. There are verifiable ways to shine.Continue reading

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